You may be familiar with the Slow Food Movement… It’s a concept that is permeating not just the food culture of today, but through our furniture, our clothing and our beauty industry as well. Today’s world is vastly different from the world in which we grew up. Change is constant and rapid, we are in a perpetual state of distraction, and in a society which encourages us to be switched on 24/7, where we are not only connected to our smart devices, to social media and to each other, the slow movement is here to remind us that there is more to life than the high of our next notification.
Slow Beauty is here to encourage you to “switch off”, to slow down, to stop and be mindfully in the present, and to enjoy every juicy second of it.
In contrast to the fast-moving world of the beauty industry which sells us quick fixes and immediate results (along with invasive treatment options), we are also encouraged to fight against ageing. This breeds an inherent dissatisfaction with the natural ageing process and creates an enemy of our own body. Slow beauty encourages us to be the best version of ourselves, to be graceful, to be kind, thoughtful and generous, and to achieve this by first being all of those things with ourselves.