You may be familiar with the Slow Food Movement… It’s a concept that is permeating not just the food culture of today, but through our furniture, our clothing and our beauty industry as well. Today’s world is vastly different from where we grew up. Change is constant and rapid, we are in a perpetual state of distraction, and in a society that encourages us to be switched on 24/7, where we are not only connected to our smart devices, to social media and to each other, the slow movement is here to remind us that there is more to life than the high of our next notification.
Slow Beauty is here to encourage you to “switch off”, to slow down, to stop and be mindfully in the present, and to enjoy every juicy second of it.
What is Slow Beauty?
Slow beauty is conscious choices culminating in better health and well-being, it is rituals and renewal, it is small movements towards balance, it’s a culmination of mind, body and spirit. Slow Beauty is self-care.
In contrast to the fast-moving world of the beauty industry which sells us quick fixes and immediate results (along with invasive treatment options), we are also encouraged to fight against ageing. This breeds an inherent dissatisfaction with the natural ageing process and creates an enemy of our own bodies. Slow beauty enables us to be the best version of ourselves, graceful, kind, thoughtful and generous, and achieve this by first being all those things with ourselves.